Privacy
Short version: if you join the email list, we keep your email address and use it to send you one email a fortnight. That’s it. No cookies, no advertising trackers, no selling your data — just anonymous visitor counts. Here’s the longer version.
01Who we are
Elemental50 is run by Steve Chadaway in the United Kingdom. For anything in this notice, contact steve@elemental50.com.
02What we collect, and why
Your email address — only if you join the list, and only after you confirm via the double opt-in email. We use it to send the fortnightly Elemental50 email. The lawful basis is your consent, which you can withdraw at any time: every email carries a one-click unsubscribe, and unsubscribing removes you from the list.
If you email us directly, we keep the correspondence for as long as it takes to deal with it.
03Where it lives
- Kit (formerly ConvertKit) runs the email list and stores subscriber addresses on our behalf. Kit is a US company; transfers are covered by its standard contractual safeguards. See Kit’s privacy policy.
- Cloudflare hosts this site and, like any host, briefly processes standard server logs (including IP addresses) for security and delivery. We also use Cloudflare’s privacy-first analytics — aggregate page views and visits measured on their network. It sets no cookies, builds no individual profiles and does no cross-site tracking.
- Google Fonts supplies the typefaces; loading them sends your IP address to Google’s servers.
04What we don’t do
This site sets no cookies and runs no advertising trackers. Our only measurement is the anonymous, aggregate traffic analytics described above — no individual profiles, no cross-site tracking. We never sell, rent or swap your details.
05How long we keep it
Your email address stays on the list until you unsubscribe or ask us to remove it — then it goes.
06Your rights
Under UK GDPR you can ask for a copy of the data we hold about you, ask us to correct or delete it, or object to our use of it. Email steve@elemental50.com and it will be handled directly. If you’re not happy with the answer, you can complain to the Information Commissioner’s Office at ico.org.uk.
07Changes
If this notice changes, the date at the top changes with it. No silent edits.